Play
Open
Please Wait •
Spreading the Jam •
Please Wait •
Spreading the Jam •
Please Wait •
Spreading the Jam •
Please Wait •
Spreading the Jam •
Please Wait •
Spreading the Jam •
Please Wait •
Spreading the Jam •
From Sambhar Bowls To Reel Scrolls: Santosham’s Success Story!
CLIENT: SANTOSHAM – A SOUTH INDIAN RESTAURANT
DATE: SEPTEMBER 2023
- Client Santosham - A South Indian Restaurant
- Date September 2023
The Challenge:
Santosham, an Authentic South Indian Restaurant, has a strong brand identity from the start. However, they faced a crucial challenge – harnessing the potential of social media to cultivate an organic following and to further expand their customer base.
With a legacy of 100-year-old Heritage recipes, they sought to bring their rich culinary heritage to a wider audience. They also were looking for a team that could help them create a strong brand image on social media and help them stand out from their competitors. And that’s when we stepped in!
The Jamming Session:
● To maintain a cohesive brand identity, we developed a uniform design language across various social media platforms.
● Our team created a comprehensive content strategy, emphasizing Santosham's authenticity and the legacy of their decade-old recipes guided our content creation journey.
● With meticulous attention to detail, we crafted compelling copy and eye-catching designs to engage the audience and effectively communicate the essence of Santosham's brand.
● As part of our strategy, we managed Google My Business reviews and messages, ensuring prompt and personalized responses to customers.
● Leveraging the influence of food experts, we partnered with individuals who could authentically convey Santosham's uniqueness to a wider audience, aligning seamlessly with the brand's identity.
● We successfully managed content for three major South Indian festivals (in the past year) - Pongal, Vishu, and Onam, with a specific focus on the celebrated Unlimited Banana Leaf Sadhya. These campaigns added a seasonal touch to our content and resonated with the brand's cultural heritage.
The Sweet Outcomes:
● Santosham's Instagram following grew from a modest 400-500 followers to an impressive 4000+ followers in just 10 months.
● This growth was a harmonious blend of paid advertising and our captivating organic content, demonstrating the brand's compelling story.. which very well resonated with its audience.
● The account's reach and engagement soared across all content types, including stories, reels, static posts, and carousels.
● Santosham expanded its footprint, boasting 4 QSR outlets in Thane and a thriving dine-in restaurant in Powai.
● The Unlimited Banana Leaf Sadhya remained a star attraction, but we also showcased other culinary delights specific but not limited to the best-selling Ghee Podi Idli and Hot Filter Coffee.
Join the Jam:
Ready to make your brand a success story? Team up with BrandJam Media and let’s use social media to grow your brand, connect with your audience, and achieve organic growth.
Together, we'll create a winning digital presence for your brand!
Related projects
You may also find these projects intriguing!
Discover our riveting social media projects, created to captivate your audience. Dive into engaging narratives, vibrant visuals, and dynamic strategies that redefine online presence. Explore, engage, and elevate your brand's story.
