How Social Media Wove the Fabric of Fankari Haus’ Initial Success~

Client Fankari Haus
Date September 2023

CLIENT: FANKARI HAUS
DATE: SEPTEMBER 2023

The Challenge:

Fankari Haus is a beautiful brand specializing in handblock printed shirts, home accents, and appliqué cushion covers. They wanted to create a compelling brand image rooted in minimalism, pastel elegance, and real craftsmanship.
Their mission extended beyond mere brand promotion; they aimed to celebrate their artisans, the craft, and many more green beliefs while offering high-quality products at fair prices.
Inspired by the brand's commitment to craftsmanship, we embarked on a journey together five months ago.
Our goal was to cultivate a thriving online presence, enhance their follower count, expand reach, and foster engagement.

The Jamming Session:

● The design language we crafted for them was clean and minimal, perfectly mirroring Fankari Haus's ethos.
● Our content curation strategy revolved around showcasing their handblock printed treasures, exploring and shining light upon the skill of their artisans, and educating the audience about sustainable fashion and the slow fashion movement.
● To capture the brand's essence, we introduced two special hashtags:
#FabricTales and #PrintsCharming, infusing a touch of whimsy into their storytelling. (wordplay on Fairy Tales & Prince Charming)
● Our focus on paid advertising campaigns was relentless. Through meticulous A/B testing, we fine-tuned creatives and pinpointed target audiences deeply interested in traditional prints, slow & sustainable fashion, etc. resulting in a surge in website traffic and sales.

The Sweet Outcomes:

● In just five months, Fankari Haus experienced remarkable growth, witnessing a surge of over 500 followers and a significant increase in reach and engagement.
● The brand's commitment to sustainability and authentic craftsmanship impressed many, igniting meaningful conversations and fostering emotional engagement.
● Strategic moments, such as festival sales and discount campaigns, became pivotal in boosting sales, and then we ultimately achieved an impressive 2x return on ad spend (ROAS) over a span of 4-5 months.
● Fankari Haus's mission to provide quality products at fair prices is well-received by its current growing community, resulting in a noticeable uptick in website traffic and sales.

Join the Jam:

Your brand is more than just a product or service; it's an experience waiting to be shared. We believe that your unique story deserves to be told, celebrated, and embraced by your audience. It's about creating an impact as well as achieving your business goals.
So, if you're ready to take the next step, if you're eager to amplify your brand's voice, we're here to join you on this journey.
Connect with us right away!

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