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Spreading the Jam •
Nurturing Calm in the
Digital Storm with TSA
- Client The Spiritual Ascend
- Date September 2023
CLIENT: THE SPIRITUAL ASCEND
DATE: SEPTEMBER 2023
The Challenge:
The Spiritual Ascend, a blossoming self-help brand, set out on a mission to empower individuals through gratitude journals and affirmation card decks.
Their challenge was to create a consistent brand image that exuded minimalism, nature-based beauty, and positivity. Their vision went beyond being just a brand page; they aimed to nurture a community of like-minded individuals.
The founder's mood board was a sanctuary of calmness and positivity. To achieve this vision, the brand needed to embrace a content strategy that included multiple content buckets. Additionally, they needed a comprehensive paid advertising campaign focused on Amazon.
The Jamming Session:
● We meticulously developed a minimal and natural design language with touches of sunshine and shadows. This aesthetic was pleasing to the eyes and aligned perfectly with the founder’s vision.
● We designed a content strategy that encompassed a blend of product imagery, engaging videos, Pinterest-inspired aesthetics, motivational quotes, informative posts, and more.
● We carefully curated and scheduled content to maintain a visually pleasing and consistent theme grid on the brand's social media accounts.
● We targeted people interested in concepts like affirmation, positivity, gratitude, journaling, self-help, self-love, etc. for the paid media campaigns.
The Sweet Outcomes:
● The Spiritual Ascend's Instagram account was started by us from scratch and now has crossed the milestone of 1000+ followers.
● We ran Amazon Ads with the goal of creating brand awareness and driving traffic to the Amazon Store; the brand's primary sales point.
● Over the course of 4 months, our strategically crafted ad campaigns for the Affirmation card decks achieved a remarkable 3x return on ad spend (ROAS).
● The brand's focus on positivity and personal growth has created a positive feedback loop. Followers not only engage with content but also share their own stories of personal transformation and gratitude, once in a while ~ further reinforcing the brand's mission.
● The brand's feel-good content has struck a chord with followers, resulting in an emotional connection.
● The visually appealing grid content has led to a surge in impressions and profile visits. Potential customers are not only admiring the posts but also taking the extra step to explore the brand's profile, driving traffic to the Amazon Store.
Join the Jam:
Want to stand out and connect with your audience on a deeper level? Get in touch with us today, and we'll strike the perfect balance between aesthetics and revenue generation, ensuring your brand thrives both in terms of visuals and business.
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